Beautiful Future

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Editorial Review

Beautiful Future--a hopelessly optimistic moniker for their ninth album, no matter which way you approach it, since Primal Scream are almost universally accepted to have strutted past their zenith around the same time they helpfully mislaid their vowels (on 2000’s unrelentingly anarchic Xtrmntr). To claim any future, especially after the all-too-brief successes of 2006’s turgid Riot City Blues, let alone a handsome one is foolhardy to say the least. But, you see, they’re actually being cuttingly sarcastic, or so we ascertain from Bobby Gillespie’s ham-fisted sloganeering on the title track’s tirade against modern ills ("you live by the sword, you die by the sword, you’re only free to buy things you can’t afford", etc.). If anything in particular is exposed as a spent force here it is he and his pen, sense disregarded to the point of parody, words drifting like flotsam amid the band’s systematic attempts to reinvent themselves. The small miracle is that they just about manage. "Beautiful Future" leads into the album with a curious and eventually overwhelming infectiousness, gleaming like CSS delivering a Shirelles pastiche complete with cheesy bell-ringing and an effeminate vocal delivery that almost clouds over the lyrical content. "I Love to Hurt (You Love to Be Hurt)" actually features CSS’s Lovefoxx as this album’s Kate Moss and holds its own with some minimalist malevolence. As an album it jerks and it stumbles, lacking a definitive identity, but it at least ensures they’ll live to see another day. A future of some sort is assured. --James Berry

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